First Due Media

When it comes to promoting your business, a press release is an important tool to have in your arsenal. A press release is a written statement to the media that can be used to generate press coverage and create awareness for your product or service.

While a press release can be a great way to get the word out about your business, it’s important to remember that not all press releases are created equal.

What is a press release?

A press release is a written communication that reports newsworthy information about an event, product, or company. Press releases are typically distributed to media outlets in an effort to generate publicity and awareness. 

First Due Media is a professional press release writing and distribution service. We have a team of experienced writers who know how to craft newsworthy press releases that will capture the attention of media outlets and generate publicity for your event, product, or company.

Who writes a press release?

The answer: anyone can write a press release. However, it’s best to leave this task to those with experience in crafting such statements. This is because a well-written press release can make all the difference in whether or not your story gets picked up by the media.

If you decide to write a press release yourself, there are certain elements that must be included in order for it to be effective. These include: 1) a catchy headline; 2) clear and concise language; 3) quotes from key people involved; 4) contact information; and 5) boilerplate text about your company or organization.

When to write a press release?

You’ve written the perfect press release. Now what? The next step is finding out when to send it to members of the media. Here are a few guidelines:

-If you’re announcing an event, send the press release at least one week in advance. This will give reporters time to plan their coverage.

-If you’re announcing a new product, service or company, send the press release as soon as possible. You want to be the first one in the media with your news.

-If you’re announcing something that’s time-sensitive, like a sale or contest, send the press release as close to the event date as possible.

How to distribute a press release?

If you’re looking to get your press release in front of as many media outlets as possible, then distribution is key. There are a few different ways to go about this – you can use a wire service like PR Newswire or Business Wire, or you can distribute it yourself.

If you choose to go the wire service route, they will typically handle all of the legwork for you – from formatting to sending it out to their list of media contacts. The downside is that it can be expensive, and you’ll likely only get one shot at making a good impression.

If you decide to distribute the press release yourself, it’s important to take the time to research which media outlets would be most interested in your story. You’ll also want to make sure that you’re providing them with all of the necessary information (contact information, embargo date, etc.).


In conclusion, writing a press release is important because it is one of the most effective ways to get your news out there. A well-written press release can help you gain media attention and coverage, which can ultimately lead to more customers and sales.